# Our Tone ### While we’ll only ever have one voice (it’s who we are), sometimes, we’ll alter our tone to match the situation. (Like whispering in a crowded theater.) Sometimes, we’ll adopt pieces of the language of those we’re speaking to. For example, we know medical workers serve patients, not consumers. \ **In help docs, avoid jokes.** People who go there are typically frustrated or in need of assistance, and that humor rarely lands. -- Exception: Our website’s error page.) \ **In social media and in ads, it’s okay to abbreviate.** “Management” can become “mgmt” if needed. \ **In sales outreach, begin with the specific reason you’re reaching out.** If it’s difficult to be specific, it’s a sign you need to conduct more research. \ **On webinars, it’s okay to repeat yourself.** People are accustomed to boring webinars and tend to tune out. You can help them by intentionally reiterating your main point. \ **In legal documents, stick to our voice and avoid legalese.** Even if it’s accurate, it’s not accessible. We prefer our truths to be clear. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://brand.honey.land/written-style-guidelines/copywriting-style-guide-for-honeyland/our-tone.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.